Brand Gauge by Spectatr.ai
Know the Real Value of Every Sponsorship
AI-powered analytics that track brand exposure across broadcast and social media — so you can prove ROI and price smarter.
Stop guessing what your sponsors actually received
Hundreds of posts, dozens of matches, sponsors asking for proof — Brand Gauge gives you the answer in minutes, not weeks.
Never miss a brand appearance
AI scans every frame and every post — detecting logos on LED boards, jerseys, banners, and graphics automatically.
Put a dollar value on every second
Turn screen time into a defensible media value using market CPM rates, quality scoring, and engagement data.
Know where you stand — right now
See value accumulate live as matches air and posts go out — share real-time numbers the moment a sponsor asks.
One view across every channel
Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and broadcast — all in one place. No more spreadsheets.
From league-wide to a single match
Filter by league, team, competition, or individual event — see exactly what each sponsor got at any level.
Reports your sponsors will trust
Branded PDFs and CSV exports scoped to any sponsor or time period. Send a polished report in clicks, not days.
How rights holders use Brand Gauge
Whether you're tracking existing deals, pitching new ones, or finding untapped value — Brand Gauge gives you the data to act.
Analyse Partnerships in Real Time
Monitor your current sponsorship partnerships as they happen. Track brand exposure across every match and post, then share real-time reports with stakeholders so everyone stays aligned on performance.
Negotiate Future Deals with Data
Use hard analytics to prove the value you deliver. When it’s time to negotiate renewals or pitch new brand sponsors, show exactly how much exposure, media value, and engagement each partnership generated.
Unlock New Revenue Streams
Identify inventory that’s currently going unmonetized — pitch banners, LED boards, broadcast graphics, and more. Discover untapped opportunities and bring new brand partnerships to the table.
Built for sports rights holders
Whether you manage a league, a team, or a portfolio of clients — Brand Gauge gives you the data to back every deal.
Leagues & Federations
Prove sponsorship ROI across every match. Show brands exactly how much exposure they received and what it's worth.
Teams & Clubs
Track brand visibility across your social channels and broadcast appearances. Price future deals with real data.
Agencies
Manage multiple clients in one platform. Generate entity-scoped reports to demonstrate value at every level.
Ready to quantify your sponsorship value?
Start tracking brand exposure across broadcast and social media today. No credit card required.
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